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Introduction
I can provide excellent technical and sales support to a growing company by communicating marketing messages and helping to guide product development.
I have expertise in the internet, electronic graphic arts and their application. I have the ability to understand the elements of a business problem and define diverse actions to accomplish goals. I have seen, analyzed and prepared products for nearly every sort of graphic arts application. I am a thorough analyst, able to use the complete range of computerized tools to communicate results. I am an experienced writer, programmer and public speaker.
Skills
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History
I began my career in 1978 when I graduated from the University of California in Berkeley with a degree in electrical engineering and computer science.
Visual Playthings, 1997-present
Excellent information systems design and website development and marketing skills. Experienced in Frontier Usertalk and small-scale relational database development.
Projects include:
-Wrote custom database management software. Wrote business plans and marketing support for computer/internet companies, promoted website and bought online advertising.
eg,
Small business development: http://abcDataEntry.com or
Graphic arts promotion: justkidding.com/private1/websiteSample1
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-Developed web sites including a successful e-commerce application for 2 Grrrls, Inc
eg,
Cool Store: 2grrrls.com/coolStore
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-Solid expertise in HTML and Javascript
eg,
Graphic arts promotion: justkidding.com/private1/websiteSample3
Graphic arts promotion: justkidding.com/private1/websiteSample4
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-In addition, I am expert in development of complex database driven websites using PHP and mySQL (respectively a server programming language and database system) occasionally integrated with Java.
eg,
Grrrls Talk Bulletin Board: 2grrrls.com/indexFun.php3,
Friends Count! email Game: 2grrrls.com/visitorCenter/friendsCount/index.php3,
e-Cards: 2grrrls.com/ecards.php3,
Koehler Company: koehlerCompanies.com,
also my own site's Instant Email: www.justkidding.com/index.php3#instantMail,
In addition, I wrote a complex order management and production
control system operating via the web.)
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Sonoran Scanners, 1998-1999
Assessed market for new production invention. Planned and implemented marketing campaign section of the business plan, as well as the business once we got underway. Analyzed potential customer production systems and documented them for R&D use. Wrote detailed technical specifications for an innovative product interface based on Linux, TCP/IP and standard data formats. Planned and developed marketing/technical support website.
Krause America, 1996-1998
Devised marketing plan for digital production products. Wrote product literature. Directed advertising campaign. Wrote magazine articles and advertising material. Responsible for implementation of graphic arts dealer distribution channel. Developed marketing alliances.
ResourceNet International, 1995-1996
Analyzed and planned electronic production systems. Wrote business plans for new production installations.
Scitex America, 1993-1995
Product expert for workstation for the packaging industry. Proposed product improvements. Wrote collateral material for product. Gave speeches and demonstrations.
Analyzed extensive networked digital production systems to assess their productivity, quality of production and efficiency. Analyzed economic performance of production systems. Planned new business ventures. Directed technical support team for very large customers. Responsible for correct implementation of major networked production systems
Visual Playthings, 1989-1993
Operated a software consulting company specializing in back office systems for ad agencies. Analyzed production systems and assessed needs. Specified and documented software. Developed a networked data collection and analysis system.
Laser Colour, 1987-1989
Started and operated a graphic arts prepress company. Wrote production management and accounting software. Specified and operated manual production systems. Sold prepress products.
R.R. Donnelley and Sons, 1978-1987
Worked as R&D engineer responsible for networked system architecture and programming for an advanced graphic arts image processing production system. Designed and directed the implementation of a networked production control and data management system. Planned a joint R&D effort with MIT's Media Lab to explore the possibility of a remote shopping system that anticipated many of the technologies of the world wide web.
Later: Analyzed production systems for large Donnelley customers. Designed electronic production systems to integrate their operations and to integrate their operations with Donnelley digital production systems. Analyzed technical aspects of potential targets for Donnelley's acquisition team and recommended their utility to Donnelley.
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